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Number 1 Mageu

In August 2018, I was the South African national winner of the Number 1 Mageu #ArtAndSoul packaging design competition. I also won the DUT competition and was awarded a one month internship at a full-service creative agency, a cash prize, an iPad and an Apple iPencil.

Hannah Smith National South African winner winner of the Number 1 Mageu #ArtAndSoul design competition

The Competition

As part of a university project, we were required to enter the Number 1 Mageu #ArtAndSoul packaging design competition. The brief was to design a new banana packaging carton for the local South African brand.


I was inspired by my peers at university to create quirky characters on the banana carton. Being on an arts campus, we had an array of interesting individuals who expressed themselves through their physical appearances. I wanted to show the beautiful jazz and soul of youth culture in South Africa. My design is a celebration of people.


I also won the Durban University of Technology design award and a 1 month internship to The Hardy Boys – a Durban based full-service creative and advertising agency. I won a cash prize of R10 000 as well as an iPad and iPencil, which I use daily for illustrating.

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