Located in Kuwait, Elaafroof creates modest swimsuits, sports garments and both casual and traditional clothing that are functional, comfortable and looks good. The client approached me to create a minimalist, bold and modern brand identity. The brand ID must include a logo, brand colours, brand fonts, brand pattern, clothing tag, shopping bag design and thank you card design. The brand tone of Elaafroof aims to convey equal parts elegance, minimalist and modern feelings.