FUN BRANDING PASSION PROJECT
Summit is an outdoor adventure clothing brand. They target active outdoor enthusiasts between 21 - 28 years old. The brand aims to show its energetic and trendy culture through its colourful and playful branding.
I created a logo for Summit, as well as 9 visuals that show how the brand can visually come to life on social media and other digital elements. The brand colours are hues of green, pink and beige-yellow. The stars represent a way-finding visual cue of being guided by the stars.
When treating photography, a low opacity brand colour is placed over the image and the transparency is edited. This aligns all the photography in a unified way to suit the brand.